Boshé apparel was created in Philadelphia around 2018 by Brandon “Boshé” Williams.

“Growing up in Philly you learn how to survive & menuver, staying lowkey is always the best thing to do but when you dress nice you stick out and tend to just go with the flow. Fashion is a hustlers language. When you feel good you gotta dress the part, it’s not even about how people see you it’s about how YOU see YOU. The positive vibes you give out when your fresh and fly , better days are always running behind that!” -Boshé